Why You Need to Price Your Home Right the First Time

Published On: September 18th, 2018|Categories: Aspen, Blog, Tips|Tags: Pricing, Selling a Home|

If you’re like many people who want to sell a home in Aspen, you know it’s important to price your home right the first time – but why, and how can you avoid making major pricing mistakes?

Why You Need to Price Your Home Right the First Time

Pricing your home is part science, part art. Your Aspen Realtor® knows that your home is worth only what someone is willing to pay for it, and to arrive at an accurate price, she’ll carefully evaluate other homes in the area and compare yours to those that are currently on the market, those that have sold recently, and those that were on the market and didn’t sell.
Here’s the bottom line.
If your home is overpriced, buyers are going to look at it and wonder why your home is more special than the other homes they’ve seen in the same price range – particularly because the other homes offer more space, better amenities or a better location. They’ll keep looking and won’t want to be “overcharged” by buying your home. Your home will sit on the market for too long, and eventually, you’ll lower the price – but by then, the listing will have become “stale” and buyers will wonder what’s wrong with it. The final problem is that you’re cutting out buyers who could afford your home if it was priced properly; they won’t even see it if they limit their search parameters to what they can afford.
If your home is underpriced, you’ll be leaving money on the table.

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